To continuously promote the history and legacy of Bluenose and Bluenose II as well as the rich past and present of Lunenburg and Atlantic Canada.

To teach and promote seamanship and life skills in young Canadians through the opportunity of serving onboard Bluenose II. To operate Bluenose II in a safe and efficient manner so that all Canadians may be proud.

To maintain and ensure Bluenose II will serve as a sailing ambassador for Lunenburg, the Province of Nova Scotia and Canada.

Bluenose II is operated by the Lunenburg Marine Museum Society, a non-profit organization that operates the Fisheries Museum of the Atlantic and the schooner Bluenose II on behalf of the Province of Nova Scotia.